More TikTok
TikTok execs know exactly how many videos it takes to get addicted to its platform
The findings come as the social media giant faces an onslaught of lawsuits.
More than a dozen states sue TikTok for its allegedly addictive algorithm
The states argue the platform is falsely advertising its content as safe for children.
Gen Z is shopping more on Snapchat than TikTok or Instagram, study shows
Social media marketing works.
Unauthorised Crumbl Cookie pop-up in Sydney goes viral. Here's what happened.
It was literally people flying to the U.S., buying hundreds of cookies, then just flying back to Australia.
By Amanda Yeo
TikTok could pull music from Phoebe Bridgers, Mitski, and Nirvana from the platform — here's why
Another licensing deal is poised to impact the platform.
TikTok bad actors harness AI to reanimate Hitler's hate
While some users mock the dead dictator, others embrace his bigotry.
Why is the internet fighting over Chappell Roan?
It's led to her canceling a festival performance.
By Tim Marcin
Think twice before following financial advice you find on social media
Financial advice on social media comes with hidden costs.
TikTok Music is finally shutting down
The service is set to end globally without ever having reached the US.
TikTok brings its paid subscriptions to more creators
Previously, only LIVE creators were eligible for subscriptions.
Why is this Michigan school district suing social media companies?
Hint: They aren't the only ones.
No more TikTok FYP? California social media bill could totally reshape kids' online world
Big changes could be ahead in Cali.
By Tim Marcin
Meet Pesto the penguin, an absolute unit, massive King Penguin chick in Australia
He's 50 lbs and not fully grown.
By Tim Marcin
The 'Gen Z marketing script' trend is not giving
The trend utilizes Gen Z slang to varying degrees of success.
Yes, BOYNEXTDOOR are watching your fan edits
The K-pop group talks about their latest EP, "19.99," what they watch online, and how "youth is definitely a mindset."
By Crystal Bell
'Beetlejuice lips' TikTok trend celebrates the natural creases of your lips
Are outrageous beauty trends the antidote to injectable and filler-sponsored "natural beauty"?
Why is Gen Z trauma-dumping on TikTok using candy salad?
Nara Smith can’t make this from scratch.
Spanish TikTokkers are trying to meet cute at the supermarket
Singles are placing pineapples upside down in their carts to signal that they're looking for love.
By Anna Iovine
So you have a viral catchphrase. What's next, legally?
Jools didn't — and it almost cost her.
Jools Lebron, the creator of 'very demure, very mindful,' might not own its trademark
The TikTokker says she "dropped the ball, " which could have financial repercussions.
'10 Drunk Cigarettes': TikTok's trending AI hit is coke-binged bubblegum pop
It's a wild ride.
By Tim Marcin
TikTok revives Sinéad O'Connor's 'Famine' to address colonial wounds
The island country is having another internet moment.